DIGITAL | BRAND STRATEGY
CBS are designers and manufacturers of award-winning ergonomic office products. We planned and designed the WordPress product site and Magento webstore.
Optimisation and simplification were our guiding principles in the key focus of articulating CBS' product benefits. Figma was used for prototyping which helped develop the concepts in tandem with CBS Leadership team.
The CBS site was styled around a simple grid system, ensuring standardisation across 9 languages. The CBS range of products can be quite complex and therefore tricky to explain, so with that in mind sparing use of colour, typography & icons helped keep the focus on point.
Custom icons break down language barriers, reinforce product USPs and are far more memorable than text alone.