Snared is a new UK record label comprising Azals, Bear Grooves and Elixir Sound, specialising in house music, events, and artist booking.
– Brand Identity
– Merchandise Design
– Digital Design
Azals, Bear Grooves and Elixir Sound had a name and a domain – Snared – but needed help translating this barebones concept into a fully formed brand identity and launch assets. The name itself links back to being ‘caught in the music’, with the dynamic logomark a represenation of this.
Creating an identity that was fresh and playful using handcrafted visuals and simple illustrations was a conscious decision that subverts the typical “record label” aesthetics.